INNOVATIVE SOLUTIONS FOR MODERN BRANDS
We specialize in developing meaningful content programs, purpose-built digital strategies and progressive technology platforms. We provide the strategic know-how to elevate brands above the clutter, and the operational acumen to create a framework for sustainable growth.
What We Do
Digital. Social. Mobile. Real World. That’s a lot of communication channels. These near-limitless options can present brands with major challenges in connecting with audiences. Enter Dame Media. We develop relevant, contextual and meaningful digital solutions to fill that space with content that matters.
CONTENT
telling the story
Content Strategy & Planning+
As a publisher with the soul of a marketer, we understand the flexibility, nimbleness, quality and speed at which content lives in today’s digital world. Our expertise lies in our ability to align brand content with an audience's lifestyle. In other words, we make sure the content you create is actually something your user wants to consume. Our work begins with a view through the consumer lens and then applying editorial best practices to your brand’s message. And like it or not – 24/7 media is here to stay. Planning for the new world of always-on content across multiple platforms, our methods incorporate response to real time news, social networks, and editorial calendars. This allows us to help brands break away from a traditional “advertising” model and move into a world of continuous conversation, keeping your audience engaged.
Content Creation & Management+
We are experts at creating perfectly bespoke content that people actually want to engage with. From blogs and branded editorial to infographics, newsletters, and videos, we develop a brand’s tone, topics and editorial point of view. Our team of content pros then translates that framework into entertaining, shareable and useful content that speaks to directly your audience while still delivering the brand story. And we can manage the entire workflow. We seamlessly integrate with clients as their virtual content department - taking care of scheduling, editing, posting, and distribution - allowing clients to focus on their core business and not content management. And we promise not to use the word “bespoke” again.
Content Marketing+
A great content strategy defines what story you want to tell, but it's the content marketing plan that determines when and where you should tell it. We work with clients to develop brand appropriate channel strategies to ensure how and where audiences consume the content is aligned with the content itself. We consider the context in which the target audience will view the content, the appropriate objectives for each channel, how they will complement each other and how to sustain a continual conversation with your audience.
STRATEGY
the brand foundation
Competitive Analysis+
Today’s digital landscape is noisy - there’s an endless crowd of brands, voices and channels available to consumers. Finding your point of differentiation has never been more important and this begins with a thorough competitive analysis. We work with clients to identify trends in their industry, their own strengths and weaknesses and the features and functionalities employed in competitor’s sites or content. This approach provides the insights needed to build a competitive edge when designing a digital product position and plan.
User/Audience Research+
Launching a successful website or content plan begins with understanding the target audience. Conversations work better if you know who you’re talking to. We work with clients to define the audience landscape, needs, perceptions and typical experiences for the potential user. Our goal is to embed our team into the audience’s mindset with a core focus on process, emotions and challenges – ultimately informing what users want from your site or content and how best to give it to them.
Brand & Product Positioning+
We believe brands are personalities that people should want to get to know – it’s our job to help tease out that personality and introduce it to the audience. Without handing out sticky nametags. Through our experience in launching new brands and products, we have developed a framework for discerning market position and carving out the unique and meaningful attributes of that personality. We then use this knowledge to develop memorable ways to bring the brand to life and impact audience perception.
INTERACTIVE
the digital presence
User Experience/Information Architecture+
Our approach to user experience is to advocate for the end users needs first, because no matter how great your product or content, if users can’t find what they are looking for their experience won’t be successful. The adage “if you build it, they will come” is from a movie, guys. It’s not real. So, from site map to user personas to wireframes we ensure that there are the optimal routes to your content without compromising on design or technology.
Visual Design+
Sites are not effective unless they’re elegant, simple, and intuitive. Design for design’s sake is not our approach. (“More whitespace”, anyone?) Great design puts user experience as the foundation, and becomes a natural extension of the brand. Our goal is to make the experience of visiting a site or consuming content effortless, intuitive and immersive for the user. We accomplish this by using the brand essence as the cornerstone followed by intelligent, creative and modern design principles.
Technical Development+
Whether building an e-commerce site or employing basic CMS for a blog, our goal is to create a platform that is scalable and stable. This allows you the flexibility to continue to expand your site’s features at a comfortable pace and add to it as new technologies become available. We don’t want to have to tell you in 6 months that, “Uh, nope, it can’t do that. We’ll need to start over.” We are well-versed in the technical development of just about every type of site, from custom backend platforms to open source technologies, with experience in Magento, Wordpress, Drupal, ASP/dotNET, PHP and mobile (both responsive and APPs).
Our Work
Here’s where we get to brag about a few of our favorite projects – take a look around.
Contact Us / RFP
For more information on our services, please drop us a line.
info@damemedia.com